Apple comes out with a kick-butt ad campaign called Switch, an ad campaign that utilizes real people who have switched from Windows-running PCs to Macintosh.
Microsoft sees said ad campaign, notices that Apple keeps bringing out more and more people to appear in its tv ads. So what does Microsoft do?
It comes out with its own switcher story. Hmm, nothing at that link, eh? That’s because since it was exposed as a load of hooey, Microsoft took the page down. Fortunately, for us, Google has it cached, and just in case, here’s a screenshot; and the HTML source. See the nice lady who claims to be a writer that switched from Mac to Windows XP? She’s a model from a stock art collection. Notice on the Microsoft switch page, there is no name for this fictitious writer, either. Note on Apple’s Switch page that there’s a name for every face, and they are all real people. Where are Microsoft’s real people?
I’m not saying that people have not switched from the Mac to Windows; I’m just saying that apparently none of them want to admit it.